The ecommerce website for The Found Alphabet is selling a very unique product — custom letter art creations, and doing so required a very custom ecommerce experience. From the homepage, customers can enter the word, phrase, or letters they would like to use in their custom letter art creation. Hit go, and you're taken to a very slick tool that gives you options for mat, frame, and photo color, in addition to giving you photo options for each letter.
