There is more to branding than just a logo. Branding is an art form that can be applied to an individual or a multinational corporation. Creating authentic and consistent brand organization-wide has always been an essential component of our process. We find the answers to the questions that could be the key to your brand's success. Who is your intended audience? How would this be interpreted by stakeholders? What response would this elicit? What are the core messages my product, company, or organization should communicate? The answers to these seemingly simple questions are powerful, and help guide creative decisions.
Web Design and Web Development
Branding, web strategy, and targeted engagement all play essential roles in creating an effective web presence, but what most people notice first is how well we design. A visitor's first impression of your site (no matter how they arrived there) can support or obliterate their perception of your brand in an instant. At Kilpatrick Design, we create aesthetically-pleasing, well-designed, highly-functional web sites and web applications. We love capturing the essence of your project and translating this into a larger-than-life web presence. Our design expertise lies in the visual appeal and engagement, organization, and usability, while our programming skill-set produces sites that are supportable, efficient, and standards-compliant. We can tackle any project — blogs, intranets, extranets, dynamic e-commerce web applications, custom front end or back end web development, and streaming media. No matter your needs, the messaging, branding, and interactivity will be consistent and effective for the intended audiences.
When the message is right and the look is defined, it's time to invest in your printed materials. More and more, companies are looking to the web as their marketing solution to save money and time. We're big fans of that movement! But we never underestimate the power of holding something in your hands. We believe in an integrated approach that leverages the best of web AND traditional media. From brochures, packaging, and ad campaigns to annual reports, magazines, and posters, Kilpatrick Design helps our clients look good and communicate effectively on paper.
Web Marketing and Traditional Marketing
Isn't it wonderful how huge, flexible, and powerful the internet is? We know, however, that for people who don't live and breathe it every day, it can be intimidating. We excel at making web technology accessible to our clients and to their clients. This applies to more than the web-based tools and applications that we build. When it comes to marketing on the web — whether it's email campaigns, search engine optimization, search engine marketing, or social media — Kilpatrick Design will lead you through the jungle and help you learn what you need to take advantage of what the world wide web has to offer.
And let's not forget about traditional marketing. Kilpatrick Design can develop traditional marketing campaigns based on the the size and scope of your budget, consisting of printed advertisements that catch the eye and clearly communicate to the target audience via magazines, trade publications, newspapers, billboards, bus backs, public transit shelters, dioramas... you name it! If a targeted mailing is determined to be an effective marketing tool for reaching your goals, Kilpatrick Design can help craft the brochure, pamphlet, or letter that will keep your message and brand out of the junk mail pile and in the "to do" pile.